ADVANCEMENT BLOG

Advancement experts share their favorite digital strategies to engage alumni

December 7, 2017

Advancement teams in today’s age must use a variety of tactics to engage alumni. Traditional methods like direct mail and phone calls will always have a role. But…

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Salesforce’s HEDA for Advancement: What schools need to know

November 30, 2017

Salesforce’s Higher Education Data Architecture is a fantastic platform for schools, but what about HEDA for Advancement? Whether your school is already enjoying HEDA or just learning about…

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How to use our free message templates to engage alumni on LinkedIn

November 16, 2017

Our new resource, 10 free templates to engage alumni on LinkedIn, is now available for education advancement professionals! LinkedIn is the platform where former students are most likely…

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Staying in touch with Canadian alumni all over the world

November 9, 2017

Let’s start with the good news: Canadian alumni are in demand! Roughly 1-in-40 recent graduates between the ages of 21-25 leave home to work abroad. Canadian colleges and…

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LinkedIn for advancement teams – 5 key tips

November 2, 2017

Data continues to point out the strength of LinkedIn for advancement teams as they steward their school’s alumni. That’s why we just released these 10 free message templates…

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Four ways to segment your advancement communications to alumni

October 25, 2017

Effective targeting and segmentation can make all the difference in your advancement communications. Your alumni have key differences, which makes certain messages more likely to influence them than…

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