Archive for October 2015

By now, we’re sure you’ve heard about Giving Tuesday, but you may be wondering just how your organization can take part. We’ve got all the information you need! What is Giving Tuesday? Giving Tuesday, or, as you’ll often see it referred to, #GivingTuesday, began in 2012 and has grown in popularity around the world ever…

There are a lot of tools at a nonprofit’s disposal to attract a donation. Individual campaigns, social media pushes, and peer-to-peer events are all effective at bringing in and monetizing new support. But one-time donors can sometimes disappear as quickly as they were found, as it’s hard for most causes to stay top-of-mind. As great as…

It’s no secret why fundraisers love Facebook. As Nonprofit Tech for Good summarizes, users love to use the social network to show their support for nonprofits and it plays a major role in driving traffic to donation pages. But there has always been one tricky area for nonprofits to navigate when it comes to Facebook.…

We know that fundraisers succeed by developing great relationships with their donors over time. While it would be great to spend time talking directly to each and every supporter, we know that a fundraiser’s time is limited enough as it is! That’s why segmenting donors is so important. Nonprofits need to understand what separates their constituents…