Four ways to segment your advancement communications to alumni

Effective targeting and segmentation can make all the difference in your advancement communications. Your alumni have key differences, which makes certain messages more likely to influence them than others. The good news is that tools like Causeview Advancement exist to connect every piece of alumni information you have. From student records to donation data, it…

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When is the right time to ask for a donation on LinkedIn?

Your school’s alumni are frequently using LinkedIn, and data shows that it’s a great place to engage them. As important as it is for your advancement department to stay connected with former students, your end goal remains generating donations. When it comes to a gift appeal, you already know that timing is everything. To maintain…

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Canadian tax receipting guidelines for fundraising events

Canadian tax receipting for nonprofits and higher education institutions can be a challenge, with several key rules and guidelines to follow. Take fundraising events. Your organization bundles together entertainment or other services and sells tickets to the public. Your attendees have an enjoyable outing and your cause earns revenues for important initiatives. But in addition…

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Setting a timeline for your fundraising event ticket sales

Whether free, paid, or somewhere in between, a lot of thought should go into fundraising event ticket sales and registrations. Like many other event-related challenges, when it comes ticketing, timing is crucial. Starting to offer tickets too late can lead to complications and a higher risk of underselling. But promoting tickets too early can hurt…

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