How to use our free message templates to engage alumni on LinkedIn

November 16, 2017

Our new resource, 10 free templates to engage alumni on LinkedIn, is now available for education advancement professionals! LinkedIn is the platform where former students are most likely…

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Staying in touch with Canadian alumni all over the world

November 9, 2017

Let’s start with the good news: Canadian alumni are in demand! Roughly 1-in-40 recent graduates between the ages of 21-25 leave home to work abroad. Canadian colleges and…

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LinkedIn for advancement teams – 5 key tips

November 2, 2017

Data continues to point out the strength of LinkedIn for advancement teams as they steward their school’s alumni. That’s why we just released these 10 free message templates…

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Four ways to segment your advancement communications to alumni

October 25, 2017

Effective targeting and segmentation can make all the difference in your advancement communications. Your alumni have key differences, which makes certain messages more likely to influence them than…

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Canadian tax receipting guidelines for fundraising events

October 13, 2017

Canadian tax receipting for nonprofits and higher education institutions can be a challenge, with several key rules and guidelines to follow. Take fundraising events. Your organization bundles together…

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Setting a timeline for your fundraising event ticket sales

October 4, 2017

Whether free, paid, or somewhere in between, a lot of thought should go into fundraising event ticket sales and registrations. Like many other event-related challenges, when it comes…

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How to share your next fundraising event with those who can’t attend

September 28, 2017

There are several components to a successful fundraising event. Revenue generation is always a top priority, but engagement, public relations, and supporter excitement are all important as well.…

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Key questions to ask before funding an advancement project

September 19, 2017

You’ve succeeded in hitting your advancement campaign goals and are ready to turn the revenue into impact for your school. Your organization has a long list of goals you…

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4 elements to A/B test in advancement emails

September 14, 2017

You’ve probably heard marketing experts talking about A/B testing, and there’s a good reason why – especially for your school’s advancement campaigns! If you’re not familiar with it,…

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3 ways Facebook Live video can support your advancement initiatives

September 6, 2017

If you’re a Facebook user – and most of us are, nowadays – you’ve probably heard and seen a lot about Facebook Live video streaming. But have you…

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