There are several components to a successful fundraising event. Revenue generation is always a top priority, but engagement, public relations, and supporter excitement are all important as well.…

You’ve succeeded in hitting your advancement campaign goals and are ready to turn the revenue into impact for your school. Your organization has a long list of goals you…

You’ve probably heard marketing experts talking about A/B testing, and there’s a good reason why – especially for your school’s advancement campaigns! If you’re not familiar with it,…

If you’re a Facebook user – and most of us are, nowadays – you’ve probably heard and seen a lot about Facebook Live video streaming. But have you…

The major gifts officer plays a crucial role in higher education advancement. While some advancement team members work on large-scale strategies to reach and appeal to large groups, major…

Advancement initiatives most commonly target your school’s alumni, but what about your current students? They may have different motivations, but that doesn’t mean they can’t be activated, especially…

Higher education donors can give for a variety of reasons, but research shows that there are some common types of projects that motivate them more than others. While…

We recently explored the social media channels you were most likely to find your school’s alumni on, and unsurprisingly, the answer was Facebook. In fact, 84% of those…

With the prominence of online giving today, the advancement donation page on your school’s website has become vital. But after all the work that goes into engaging and…