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How to share your next fundraising event with those who can’t attend

September 28, 2017

There are several components to a successful fundraising event. Revenue generation is always a top priority, but engagement, public relations, and supporter excitement are all important as well.…

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Key questions to ask before funding an advancement project

September 19, 2017

You’ve succeeded in hitting your advancement campaign goals and are ready to turn the revenue into impact for your school. Your organization has a long list of goals you…

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4 elements to A/B test in advancement emails

September 14, 2017

You’ve probably heard marketing experts talking about A/B testing, and there’s a good reason why – especially for your school’s advancement campaigns! If you’re not familiar with it,…

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3 ways Facebook Live video can support your advancement initiatives

September 6, 2017

If you’re a Facebook user – and most of us are, nowadays – you’ve probably heard and seen a lot about Facebook Live video streaming. But have you…

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Getting ready to meet with a prospective major donor to your school

August 29, 2017

The major gifts officer plays a crucial role in higher education advancement. While some advancement team members work on large-scale strategies to reach and appeal to large groups, major…

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How to involve students in advancement campaigns with on-campus events

August 23, 2017

Advancement initiatives most commonly target your school’s alumni, but what about your current students? They may have different motivations, but that doesn’t mean they can’t be activated, especially…

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4 types of projects higher education donors love to give towards

August 17, 2017

Higher education donors can give for a variety of reasons, but research shows that there are some common types of projects that motivate them more than others. While…

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Tips for reaching your school’s alumni on Facebook

August 8, 2017

We recently explored the social media channels you were most likely to find your school’s alumni on, and unsurprisingly, the answer was Facebook. In fact, 84% of those…

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The keys to a high-performing advancement donation page

August 4, 2017

With the prominence of online giving today, the advancement donation page on your school’s website has become vital. But after all the work that goes into engaging and…

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3 low-cost ways to reward your recurring donors

July 27, 2017

Nonprofits and higher education institutions know how valuable their recurring donors are. The reliable monthly revenue helps organizations take on bigger, more impactful projects. As such, recurring donors…

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