You’ve probably heard marketing experts talking about A/B testing, and there’s a good reason why – especially for your school’s advancement campaigns! If you’re not familiar with it,…

If you’re a Facebook user – and most of us are, nowadays – you’ve probably heard and seen a lot about Facebook Live video streaming. But have you…

The major gifts officer plays a crucial role in higher education advancement. While some advancement team members work on large-scale strategies to reach and appeal to large groups, major…

Advancement initiatives most commonly target your school’s alumni, but what about your current students? They may have different motivations, but that doesn’t mean they can’t be activated, especially…

Higher education donors can give for a variety of reasons, but research shows that there are some common types of projects that motivate them more than others. While…

We recently explored the social media channels you were most likely to find your school’s alumni on, and unsurprisingly, the answer was Facebook. In fact, 84% of those…